Enhanced CRM Add-ons (Pipelines & Sales Engagement)

Fresh

by ActiveCampaign

Kanban-style sales pipeline management with deal automation, lead scoring, and 1:1 sales email sequencingSMB sales teams that need a lightweight CRM tightly coupled to their email automation without migrating to a separate sales platform like Salesforce or HubSpotFree tier

Paid add-on packages layered onto base email plans that unlock sales pipelines, deal records, lead scoring, account management, and AI-powered win probability and sentiment analysis.

Features

Visual Automation Builderall plansAutomation Steps per Flow (limited to 5 on Starter)paid onlyPredictive Sending (AI-optimized send time)paid onlyActive Intelligence Conversational Workspaceall plansActive Intelligence: Insights (campaign analytics via natural language)paid onlyAI Personalization Agent (Beta)paid onlyAI Brand Kitpaid onlyAdvanced Segmentationpaid onlyNatural Language Segment Builder (Segments Agent)paid onlyLanding Pagespaid onlyConditional Content in Emailspaid onlyA/B Testing (campaigns)paid onlyA/B Testing (automations)enterprise onlyRevenue Reporting / Attributionpaid onlyCustom Reporting (Add-on)paid onlySite & Event Trackingall plansEcommerce Integrations (Shopify, WooCommerce, BigCommerce)paid onlySalesforce Integrationenterprise onlyLinkedIn Matched Audiences Syncpaid only1,000+ Native Integrationsall plansDrag-and-Drop Email Designerall plansMulti-user Access (3 users on Pro, 5 on Enterprise)paid onlyDMARC Digestspaid onlyCustom Objectsenterprise onlyDedicated IP Addressenterprise onlyMCP Server (AI assistant integration)paid onlyFree Migration & Onboardingall plansAI Behavior Customization (brand voice config)paid only

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