Activation
Freshby Amplitude
Cohort computation engine, real-time segment sync, reverse-ETL destination connectorsGrowth and marketing teams who need to act on behavioral segments in downstream tools like Facebook Ads, Braze, or SalesforceFree tier
Behavioral audience builder that computes Amplitude cohorts and syncs them in real time to ad platforms, CRMs, and messaging tools via reverse-ETL connectors.
Features
Behavioral funnelsall plansRetention analysisall plansBehavioral cohort segmentationpaid onlyUnlimited feature flagsall plansWeb experimentation (visual editor A/B testing)all plansFeature experimentation (server-side A/B with stat sig)paid onlyMulti-armed bandit experimentsenterprise onlySession replayall plansAI Feedback (unstructured text analysis)all plansCausal insightspaid onlyPredictive audiencespaid onlyAutomated insights (AI-driven analysis)paid onlyMCP / AI client integrationspaid onlyReal-time data streamingpaid onlyUnlimited sources and destinationsall plansCentralized RBACenterprise onlyCustom audiences (CDP activation sync)paid onlyIn-app guides and surveyspaid only
More from Amplitude
- Product Analytics
Event-stream ingestion, behavioral query engine, chart and dashboard rendering
- Session Replay
DOM snapshot recording, event-synchronized playback, heatmap generation
- Feature Experimentation
Feature flag evaluation, variant assignment at the SDK level, frequentist and sequential stat-sig calculation
- Web Experimentation
Client-side DOM mutation, variant delivery via CDN snippet, WYSIWYG and code editor modes
- Guides and Surveys
Rule-based in-app widget injection, NPS and CSAT survey collection, behavioral trigger evaluation
- AI Feedback
Unstructured text ingestion, LLM-based theme extraction, sentiment classification, structured output generation