Web Experimentation
Freshby Amplitude
Client-side DOM mutation, variant delivery via CDN snippet, WYSIWYG and code editor modesGrowth marketers and PMs who want to test landing page and website copy variations without involving an engineering sprintFree tier
Client-side visual editor for running website A/B and multivariate tests via JavaScript injection, without requiring a code deployment from engineering.
Features
Behavioral funnelsall plansRetention analysisall plansBehavioral cohort segmentationpaid onlyUnlimited feature flagsall plansWeb experimentation (visual editor A/B testing)all plansFeature experimentation (server-side A/B with stat sig)paid onlyMulti-armed bandit experimentsenterprise onlySession replayall plansAI Feedback (unstructured text analysis)all plansCausal insightspaid onlyPredictive audiencespaid onlyAutomated insights (AI-driven analysis)paid onlyMCP / AI client integrationspaid onlyReal-time data streamingpaid onlyUnlimited sources and destinationsall plansCentralized RBACenterprise onlyCustom audiences (CDP activation sync)paid onlyIn-app guides and surveyspaid only
More from Amplitude
- Product Analytics
Event-stream ingestion, behavioral query engine, chart and dashboard rendering
- Session Replay
DOM snapshot recording, event-synchronized playback, heatmap generation
- Feature Experimentation
Feature flag evaluation, variant assignment at the SDK level, frequentist and sequential stat-sig calculation
- Guides and Surveys
Rule-based in-app widget injection, NPS and CSAT survey collection, behavioral trigger evaluation
- Activation
Cohort computation engine, real-time segment sync, reverse-ETL destination connectors
- AI Feedback
Unstructured text ingestion, LLM-based theme extraction, sentiment classification, structured output generation