Amplitude
Fresh87% completeAmplitude is a digital analytics platform that unifies product analytics, session replay, feature flag management, A/B experimentation, and in-app guides on a single behavioral data foundation called the Behavioral Graph. Teams instrument once via SDKs or CDP integrations and query funnels, retention curves, user journeys, and behavioral cohorts without writing SQL. Used daily by product managers, data analysts, and growth engineers at companies from seed-stage startups to Fortune 100.
Products
- Product AnalyticsactiveEvent-stream ingestion, behavioral query engine, chart and dashboard rendering
Event-based behavioral analytics engine with funnels, retention charts, user journey pathfinding, and cohort analysis built on Amplitude's proprietary Behavioral Graph.
- Session ReplayactiveDOM snapshot recording, event-synchronized playback, heatmap generation
Records full browser and mobile sessions with synchronized analytics context so replays can be filtered and launched directly from funnel drop-off points.
- Feature ExperimentationactiveFeature flag evaluation, variant assignment at the SDK level, frequentist and sequential stat-sig calculation
Server-side feature flag management and A/B/n experiment framework with built-in statistical significance engine, guardrail metrics, and mutual exclusion groups.
- Web ExperimentationactiveClient-side DOM mutation, variant delivery via CDN snippet, WYSIWYG and code editor modes
Client-side visual editor for running website A/B and multivariate tests via JavaScript injection, without requiring a code deployment from engineering.
- Guides and SurveysactiveRule-based in-app widget injection, NPS and CSAT survey collection, behavioral trigger evaluation
Delivers in-app tooltips, modals, banners, and NPS/survey forms triggered by behavioral segment rules defined inside Amplitude.
- ActivationactiveCohort computation engine, real-time segment sync, reverse-ETL destination connectors
Behavioral audience builder that computes Amplitude cohorts and syncs them in real time to ad platforms, CRMs, and messaging tools via reverse-ETL connectors.
- AI FeedbackactiveUnstructured text ingestion, LLM-based theme extraction, sentiment classification, structured output generation
LLM pipeline that ingests app store reviews, support tickets, and survey responses and classifies them into structured product insight themes with sentiment scores.
- Amplitude MCPactiveMCP protocol server, natural language to Amplitude query translation, chart embedding in third-party AI UIs
Model Context Protocol server that exposes Amplitude's query engine and chart rendering to external AI clients like Claude, Gemini, and Cursor for natural language analytics.
- Automated InsightsactiveAutomated multi-step analysis execution, anomaly detection, insight narrative generation
AI agent that proactively runs expert-standard analysis workflows across your reports, experiments, and campaigns and surfaces data-backed recommendations.