Content (Headless CMS)

Fresh

by Bloomreach

Headless content management system with AI-assisted drafting, translation, and retrieval, plus CLI-based migration toolingFront-end and content teams at ecommerce brands who need a CMS that shares personalization and customer signals with the rest of the marketing and search stack

Headless CMS with agentic AI authoring, automated version upgrades via CLI, and content personalization tied to Bloomreach's shared customer data.

Features

Loomi AI (cross-platform AI layer)all plansEmail campaign builderpaid onlySMS campaignspaid onlyWeb & app personalizationpaid onlyCampaign approval workflowpaid onlyMessages archive (email compliance)paid onlyDynamic vector cutoff (search breadth auto-tuning)paid onlyOne-to-one search personalization (behavioral reranking)paid onlyOOTB predictions (purchase likelihood, churn risk)paid onlyExternal event triggers & enhanced APIpaid onlyLoomi AI for Shopify (unified Shopify app)paid onlyMerchandiser insights dashboardpaid onlyContextual personalization (AI learning from individual interactions)paid onlyAgentic AI in CMS editor (drafting, translation, retrieval)paid onlyEnterprise agentic architecture (custom LLM, tool config, vector store)enterprise onlyAutomated CMS version upgrades (CLI)enterprise only

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